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biography

Paul Jewitt, Anima Media Group:

A seasoned marketing executive who provides an innovative, creative and strategic approach to brand challenges, Paul’s 12-year hands-on education in strategic marketing furnishes him with the tools necessary to manage brand profitability, increase volume and market share, champion brand equity and develop growth-oriented brand strategies that build consumer loyalty. A willingness to learn and apply innovative strategies to the pursuit of exceeding objectives, an entrepreneurial spirit and inquisitive nature and varied business experience provides an uncommon perspective to clients’ business challenges.

After developing and implementing a successful database driven Customer Relationship Management (CRM) pilot project at HMV Canada, Paul spent 3 years fine-tuning his skills in relationship marketing with Mosaic Group Inc., formerly one of Canada’s largest marketing and sales services agencies. Mosaic Group delivered measurable results by planning and executing “below the line” relationship marketing initiatives.

Responsibilities of this position included development and management of internal/external communications including internet content, external sales and marketing collateral and internal intranet and newsletter content, in addition to supporting senior agency staff in all areas of the Business Development sales cycle. Involvement in award-winning initiatives including the Labatts‘ Out of the Blue campaign, the Compaq Red Carpet loyalty program and the Tetley Tea Circle loyalty program culminated with participation in the ground-breaking Relationship Marketing Agency of Record contract between Mosaic Group and Kraft Canada in 1999. Working directly with senior agency strategic and creative staff, his involvement in break-through campaigns provided vast insight into the effectiveness of Relationship Marketing strategies and tactics.

Life presented new challenges in 1999, and Paul embraced the opportunity to apply his skills directly, spending 2 years as an Investment Representative with Edward Jones. Edward Jones is a full service brokerage firm, meeting the needs of individual investors around the world. An Investment Representative is responsible for building a client base, meeting specific commission/sales goals to achieve profitability and stimulating the growth of the branch office, using one-to-one relationship building tools. As a dynamic, entrepreneurial company each Investment Representative is responsible for all aspects of their own branch office success, including business planning, planning and execution of all marketing activities and management of all branch staff.

Managing over 10 million dollars in assets for over 100 clients provided an excellent learning experience in the area of one-to-one sales and marketing strategy. After achieving his desired goals of successfully managing his own business, Paul rejoined the marketing industry with JWA Group, a marketing communications agency.

JWA Group specializes in “below the line” brand loyalty and relationship marketing campaigns. Responsibilities of this position included meeting the day-to-day needs of clients in areas including strategic planning, creative ideation, project management and execution of integrated marketing programs. As an Account Manager with JWA Group, Paul developed and executed integrated advertising campaigns without media bias, using: mass advertising (OOH, print), direct marketing, event marketing, market research, promotion marketing, public relations, retail advertising, and street marketing tactics. These campaigns were grounded in business strategy with a focus on actionable, measurable results.

Managing large-scale Internet, Intranet and Extranet development, Customer Relationship Management (CRM) campaigns and database-driven loyalty marketing campaigns was a key area of speciality in this position. Using innovative tactics in the areas of CRM, eCRM, Promotional, Direct and Interactive relationship marketing, along-side traditional tactics allowed these integrated campaigns to consistently exceed objectives. Examples of this creative approach include campaigns including the 3M Scotch Tape & Post-It Notes Fun campaign and the Win Breyers for Life and Simpsons Scoop to Win campaigns for Good Humour Breyers.

The opportunity to bring these skills to bear for small- to mid-sized companies that often cannot afford this type of expertise was a key factor in his assuming the position of Managing Partner of S.E.G. [on] LINE, a Branding and Design consultancy. Creating affordable solutions for clients in the areas of corporate branding and identity creation, website design, enhanced media production and advertising. Responsibilities of the position included Account Management, Art Direction, and Strategic Planning for clients and overall management of the business. Projects included work for diverse clients such as the Cambodian Landmine Relief Fund, the Children’s Group, the South Huron Chamber of Commerce, the Ashgrove and envisionYOURfuture.com.

As one door closes, another opens. No expression sums up the formation of Anima Media Group better than this one. While the partnership structure of S.E.G. [on] LINE no longer exists, the basic goals of the company are still alive, in new form. Anima Media Group, endevours to provide fair value while exceeding clients’ expectations in all areas of branding, design and advertising.

Email: paul@animamedia.org